Why Japan Has White Day
Why Japan Has White Day | The Untold Story of the Second Valentine Created by Chocolate Companies Why Japan Has White Day One month after Valentine’s Day, something unusual happens in Japan. Store shelves turn white. Marshmallows stack like clouds. Chocolate returns, wrapped in silver paper. And millions of men quietly walk into shops thinking the same thing: “What should I give back?” A Month After Chocolate February in Japan smells like cocoa. Department stores glow with red ribbons and heart-shaped boxes. Women choose carefully, comparing flavors, prices, meanings. Honmei for someone special. Giri for coworkers. Sometimes even chocolate for themselves. By the time February 14 ends, the country feels dipped in sugar. And then, suddenly, it’s over. Or at least, it should be. But for businesses, “over” is never enough. The Problem No One Talks About After Valentine’s Day, chocolate sales crashed. Factories slowed down. ...